During the fiscal year ended March 31, 2006, the
Japanese economy continued its steady recovery. Corporate
revenues improved and capital investment expanded.
The employment situation, while still harsh, began
to show wider scale improvements, and personal consumption
continues to gradually increase.
In the information and communications sector, consumer
demands have become increasingly complex, diversified
and global in scale, as exemplified by the full-scale
introduction of ubiquitous services-the ability to
send and receive a wide range of information anytime
and anywhere-and "triple-play" services that
provide Internet, IP telephony and video services on
a single broadband connection. A surge in demand for
mobile and Internet communications has led to rapid
structural changes in the telecommunications market,
resulting in intensified service competition for customers.
Within the broadband market, with the spread of
video transmission services provided via optical access
networks and of enhanced applications for interactive
video communications, such as videophones, the number
of new optical access service subscribers has exceeded
that of new DSL service subscribers since the fourth
quarter of the fiscal year ended March 31, 2005, and
the demand for optical access services has continued
to rise rapidly.
In the fixed-line market, as subscribers to mobile
and IP telephony services have increased and the direct
subscriber telephone service using dry copper has become
widely available, the competitive conditions became
even more difficult, bringing about competition for
subscribers on all fronts, regardless of whether for
metal, optical, or other types of access line services.
Within this business environment, Nippon Telegraph
and Telephone East Corporation (NTT East) has worked
hard to achieve the goal defined in the NTT Group's
Medium-Term Management Strategy of shifting 30 million
customers to optical fiber access services by 2010
which was announced in November 2004. To this end,
NTT East has devoted its energy to meeting increased
customer needs for broadband communications. Specific
measures include the full-scale promotion of optical
IP telephone services and the development and provision
of high value-added services that are both safe and
reliable. At the same time, NTT East has implemented
internal reorganization in order to accelerate decision
making and to further boost its sales. As a result
of these undertakings, the company has successfully
reached its goal of attracting one million new subscribers
to B FLET'S services by the end of this fiscal year.
NTT East has also worked to build a stable and enhanced
management infrastructure and to reduce property expenses
and streamline its assets in order to increase operational
efficiency, in an effort to achieve more flexible business
operations that are more responsive to changes in the
business environment.
The measures actively implemented during this fiscal
year may be summarized as follows.
1. Promotion of Optical IP-Based Services
In the rapidly expanding broadband market, NTT East
has worked to further upgrade its services and lower
rates by focusing on the provision of triple-play services
and other attractive new services aiming to further
expand optical access lines and optical IP services
that respond to its customers' diverse needs. Specific
measures include, with regard to the enhancement of
optic access lines, augmenting the B FLET'S
service by adding a new menu item enabling the combined
use of B FLET'S with Hikari Denwa Business Type and
lowering usage fees for VDSL devices (maximum download
speed of 100 Mbps*) used in such services as B FLET'S
Mansion Type plan for apartment blocks, in order to
attract larger numbers of customers. In optical IP
services, NTT East actively promoted the "Hikari
Denwa," a high-quality IP telephony service that
provides low-priced voice transmissions with the same
quality as fixed telephone lines, and launched two
services in November 2005: the "Double Channel" service
that enables two calls to be made simultaneously on
the same line and the "My Number" service
that permits users to have multiple telephone numbers.
The company also worked hard to provide value-added
services, including videophone communications services
between the "FLET'S PHONE VP1000," an IP-based
videophone terminal, and NTT DoCoMo's FOMA (R) mobile
phone.
* Traffic speed refers to the maximum communications
speed between optical network units installed in customers'
premises and optical line terminals located in NTT
East's central offices. This figure is based on technical
standards and does not indicate the actual traffic
speed experienced by customers.
In addition, NTT East took various measures to meet
diversified business customer needs. Specifically,
the company changed the service name of "Corporate
IP Telephone Service" to "Hikari Denwa Business
Type" and modified its service terms by adjusting
basic fees and introducing a new call rate plan. The
company also rolled out "Hikari Denwa Office Type," an
IP telephone service designed for corporate subscribers
currently using B FLET'S "Hyper Family Type."
In keeping with the ongoing development of a ubiquitous
broadband society, NTT East has been promoting the
widespread use of the "FLET'S SPOT" service.
This service allows subscribers to connect to high-speed
flat-rate Internet via access points in railway stations,
airports, hotels and other locations by using the wireless
LAN-compatible mobile terminals they have in the office
or at home. In order to provide subscribers with enhanced
and convenient Internet connections, NTT East expanded
FLET'S SPOT access points and in October 2005, jointly
with NTT West, began providing mutual roaming services
to give both FLET'S SPOT users access to the Internet
via access points in the NTT East and NTT West FLET'S
SPOT service areas. The two companies also enhanced
FLET'S SPOT service functions to enable subscribers
to access the Internet with different types of wireless
LAN equipment.
With respect to FLET'S sales promotion measures,
NTT East conducted a campaign that waives monthly fees
for B FLET'S services, and launched its first Hikari
Denwa service campaign whereby no installation fees
are charged. Through such promotional activities, NTT
East has actively committed itself to meeting customers'
diversified needs.
In an effort to expand its offerings of high value-added
content exploiting the broadband environment, NTT East
formed partnerships with various content providers
in distributing content. Examples include transmission
of the "GyaO" free broadband broadcasting
service by USEN CORPORATION via FLET'S on- demand,
and jointly with other equity partners, established
a sales company for the fiber optic-based "SKY
PerfecTV! HIKARI" multichannel broadcasting service.
2. Measures for Fixed-Line Telephone Services
In the fixed-line market, the introduction of direct
subscriber telephone service using dry copper line
has brought about an era of full-scale competition
for customers. Under such circumstances, in May 2005,
in an effort to reduce monthly charges for fixed-line
telephone services, NTT East began offering discounts
on basic connection fees to subscribers who have multiple
telephone lines under a single billing address.
3. Development of Solutions Business
In the corporate service sector, as part of NTT
East's "Team M@rketing Solutions" business
concept for tackling issues and developing new businesses
in partnership with its corporate customers, the company
has been working actively to provide "total solutions" that
combine its network integration and systems integration
technologies. In doing so, NTT East drew on its network
services for business users, including "Mega Data
Netz," "Flat Ether," "Smart Ether," "Super
Wide LAN," and "Metro Ether," as well
as its information systems services, including security
and data centers. In the total solutions business,
NTT East launched "Mobile Presence Solutions" a
service which reduces overall management costs by minimizing
operational losses arising from unnecessary callbacks
and call-handling time in daily operations, and started
the Network Quarantine Solution service which is designed
to accommodate corporate security needs and prevent
information leakage and virus infection by enhancing
security measures for business computers used by both
public and private institutions. In addition, active
efforts have been made to provide e-government and
e-healthcare solutions in response to various IT promotion
measures taken by local governments within the NTT
East service area.
4. Reorganization of Business Operation Structure
As for business management structure, the objective
was to enhance customer services by better responding
to customers' "one-stop shopping" needs and
by increasing efficiency under a flow-through operation
system. NTT East's answer to this has been to integrate
each prefecture's three outsourcing subsidiaries (those
responsible for sales, facilities and common back-office
functions)* into a single prefectural outsourcing subsidiary.
The new outsourcing companies are in charge of corporate
service operations previously conducted by NTT East
branches. In the Tokyo area, the region has been divided
into five blocks and each block has a new outsourcing
subsidiary to provide more fine-tuned customer services
and increase operational efficiency. In November 2005
NTT East reinforced its installation service structure
to shorten lead time, and began implementing an on-the-spot
decision system for B FLET'S and Hikari Denwa installation
work schedule and accepting service orders and installation
on weekends and holidays. In February 2006, the Hikari
Support Center was set up to respond promptly to customers'
inquiries, requests and complaints.
* Sales subsidiary: NTT Service [prefecture name
or region name] Corporation; Facility subsidiary: NTT
ME [prefecture or region name] Corporation; Back-office
subsidiary: NTT Business Associe [prefecture name or
region name] Co., Ltd.
In April 2005, following the full enactment of the
Personal Information Protection Act, NTT East established
the Personal Information Protection Promotion Office
to further promote the protection of personal data.
NTT East has also been fostering initiatives that give
serious consideration not only to the economic side
of being a corporate citizen, but also to the social
aspects (including corporate ethics and philanthropy),
and environmental aspects, thereby contributing to
the sustainable development of society. To support
these endeavors, NTT East set up a CSR (corporate social
responsibility) Committee in August 2005, which has
compiled and published the NTT East CSR Report 2005.
In its role as an information and communications
provider, NTT East has also provided a variety of disaster
support and relief measures. In the case of the flooding
in the Niigata region in June 2005 and the earthquake
in the Miyagi region in August 2005, the company made
an all-out company-wide effort to quickly restore telecommunications
facilities and resume communications services, the "Dial
171" disaster message service that enables people
to confirm the safety of their families, relatives
and friends in disaster areas was also available. NTT
East also provided free Dial Q2 services to broadcasters
and public organizations in order to assist the collection
of contributions for the victims of the Northern Pakistan
earthquake in October 2005. Lastly, in winter 2006,
the company put in place special measures relating
to telephone charges and the provision of other communications
services for the municipalities in Niigata and Nagano
prefectures that were subject to the application of
the Disaster Relief Act because of extremely heavy
snowfall.
5. Business Results for Fiscal Year Ended March
31, 2006
During the fiscal year under review, operating revenue
totaled 2,125.3 billion yen (a decrease of 2.5 % from
the previous year); recurring profit amounted to 84.2
billion yen (a decrease of 13.7% from the previous
year); and net profit totaled 51.2 billion yen (a decrease
of 11.8 % from the previous year).
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